The ability to hear is a gift that is very important to protect. It is what keeps your music on pitch and enables you to enjoy every note. Some people pay hundreds of dollars for custom earplugs. EARasers designed high quality hi-fi earplugs especially for musicians. They come with a musician-friendly price tag, making them a hit with rock stars, orchestra players, drum lines and amateur musicians alike. "Persona Medical, EARaser’s parent company, has 48 years of experience in the hearing assistance field. Understanding the many challenges that accompany hearing loss, in particular the very real and lasting damaging effects of loud sound, Personal Medical's president, Don Campbell, made it his mission to design an ear plug that anyone would be happy to wear... something they could take pride in while being proactive with their hearing care. "